Outdoor campaign for the official app of Pärnu

Pärnu had completed a new app, which is primarily helpful for tourists – important information about the city can be found in one place. This, of course, only on the assumption that a tourist downloads this app to the phone. The task of Must Muna was to create an outdoor media campaign to introduce this opportunity.


This resulted in installations, which depict a hand raising from the ground and holding a phone. Another merit is a window on the screen, which a visitor can use to take a picture of himself or herself, and also spread information about Pärnu. Tourists started to immediately use this opportunity.

Project manager: Toomas / Creative director: Janar / Client: Pärnu Linn
Installatsioon Pärnu rannas
Small reminders of this campaign were produced and placed on hotel and cafeteria tables.